As a Music Business student at Berklee Online, I have gained extensive industry knowledge and hands-on experience through a variety of in-depth course projects. Below, you will find links and descriptions of the projects I am most proud of. To view each project in PDF format, simply click on the corresponding image preview.
OMBUS-320: Global Album Release & Music Export Plan
Designed a multi-phase international launch strategy for a fictional artist’s debut album targeting the U.S., Canada, UK, Europe, and Brazil. Included detailed timelines, asset development, market research, touring logistics, and promotional campaigns to generate buzz and expand the fanbase on a global scale.
OMBUS-360: Sustainable Music Venue Leadership & Ethics Plan
Developed a comprehensive plan for a 300–400 capacity live music venue in Greater Boston focused on showcasing emerging artists. Outlined leadership philosophy, organizational vision, decision-making processes, HR and ethical policies, and sustainability goals. Included operational structure, team roles, and strategies to foster inclusivity and fair practices.
OMBUS-285: Artist Management Strategic Plan
Created a management framework focused on representing authentic indie, pop, and alternative artists. Defined mission, values, target clients, revenue streams, and key industry partnerships. Outlined marketing and outreach strategies, technological tools, and operational costs to attract and support artists while building sustainable, successful careers.
OMBUS-274: Direct-to-Fan Music Marketing Plan
Designed a comprehensive release and pre-order campaign for a fictional indie pop/jazz artist’s debut album. Included audience profiling, sales forecasting, multi-channel promotional strategy, merchandise development, media outreach, live performance planning, and contingency measures to maximize fan engagement, revenue, and long-term growth.
OSOC-180: PMM Music Festival Instructional Video Project
Produced a 2–5 minute instructional video on creating themed Spotify playlists, combining narrated guidance with a visual slideshow. Managed the project from scope definition to final delivery, coordinating team feedback, meeting strict milestones, and applying project management tools to ensure timely, high-quality results for submission to The PMM Music Festival.
OMBUS-250: Grassroots Regional Touring Plan
Developed a multi-city tour strategy for a fictional artist’s album promotion, spanning 11 stops from Boston to Miami. Included venue selection, targeted local and university media outreach, promotional goals, and detailed budget projections to maximize audience growth, ticket sales, and post-tour streaming and sales impact.
OMBUS-240: Fan Funding Campaign Plan
Developed a hypothetical crowdfunding strategy for a fictional indie pop artist’s debut album, hosted on a self-owned website. Included reward tiers, promotional content, fan engagement tactics, risk management, and supplemental funding opportunities through brand endorsements and grants to maximize reach.
OMBUS-240: Hub & Spokes Touring Strategy
Created a five-city tour plan from Nashville to major Midwest markets, including venue research, detailed daily itineraries, healthy touring practices, and outreach strategies for both venues and fans. Designed to maximize performance opportunities, audience engagement, and efficient travel while supporting the fictional band’s well-being.
OMBUS-220: Music Venue Business Plan
Designed a full operational, marketing, and financial plan for a 200–300 capacity venue in Allston-Brighton catering to emerging artists in pop, indie, hip-hop, EDM, and alternative genres. Outlined concept design, target demographics, competitive positioning, talent acquisition strategy, marketing campaigns, ticketing, staffing, and five-year financial projections to create a profitable, community-focused nightlife destination.
OMBUS-110: Marketing Plan
Designed a comprehensive campaign for a fictional indie pop artist’s album release and 7-city East Coast tour, including target market analysis, online fan engagement strategies, merchandising, distribution, press outreach, radio promotion, advertising, and promotional events. Developed a detailed six-month timeline to coordinate release, touring, and sustained post-launch marketing efforts.