As a Music Business B.A., I have gained extensive industry knowledge and practical experience through a variety of in-depth course projects at Berklee Online. Below, you will find links and descriptions of the projects that best reflect my broad skill set. To view each project in PDF format, simply click on the corresponding image preview.

OMBUS-498: Capstone Project - Latin America’s Place in the Global Music Industry

My Music Business B.A. Capstone project examined the evolving landscape of the Latin American music industry, with a focus on its rapid global growth and increasing cultural influence. The analysis explored emerging opportunities for U.S.-based artists seeking entry into these markets, while also addressing key challenges that Latin American music industries must navigate to sustain and expand their presence within the global music landscape.

OMBUS-498: Capstone Presentation Slides

These visual slides were developed to accompany my capstone project, presenting a structured overview of my findings on the Latin American music industry to my course instructor and classmates. The presentation was designed to support a clear, engaging, and well-organized delivery of my research, with a focus on translating complex industry developments into accessible insights.

OMBUS-320: Global Album Release & Music Export Plan

For my International Music Marketing final, I created a comprehensive multi-phase international launch strategy for a fictional artist’s debut album, focused on the U.S., Canada, the U.K., Europe, and Brazil. The plan incorporated detailed rollout timelines, creative asset development, market research insights, touring logistics, and integrated promotional campaigns aimed at generating international buzz and expanding the artist’s global fanbase.

OMBUS-360: Sustainable Music Venue Leadership & Ethics Plan

For my Leadership and Ethics course, I created a comprehensive leadership plan for a 300–400 capacity sustainable music venue in Greater Boston centered on supporting emerging artists. The framework established a clear leadership philosophy, supported by defined decision-making processes, HR and ethical policies, and sustainability objectives. It also detailed the venue’s operational structure and team roles, while emphasizing strategies to foster inclusivity and equitable practices.

OMBUS-391: Sustainable Venue Marketing Strategy

Expanding on my sustainable music venue business proposal, I developed a brief presentation designed to clearly define and reinforce the venue’s core marketing narrative. The presentation outlines a strategic approach that combines social media use with targeted local outreach efforts to help build stronger brand visibility and awareness, and explores how these efforts can work together to strengthen the venue’s presence within the local community and encourage increased engagement over time.

OMBUS-391: Sustainable Music Venue Business Proposal

For my Creative Entrepreneurship course, I produced a presentation introducing and proposing my sustainable music venue business plan. The presentation outlined the vision, purpose, and strategic foundation of the concept, while also examining how sustainability and live entertainment can be effectively integrated into a forward-thinking and commercially viable business model.

OMBUS-274: Direct-to-Fan Music Marketing Plan

For my Modern Music Marketing final, I developed a comprehensive release and pre-order campaign for a fictional indie pop/jazz artist’s debut album. The plan included audience profiling, sales forecasting, and a multi-channel promotional strategy spanning digital platforms, media outreach, and live performance planning. It also incorporated merchandise development and contingency measures to support strong fan engagement, revenue generation, and sustained long-term growth.

OMBUS-285: Artist Management Strategic Plan

For my Artist Management final, I developed a management framework centered on representing authentic indie, pop, and alternative artists. The framework defined my mission, core values, target client profile, revenue streams, and key industry partnerships. It also outlined marketing and outreach strategies, essential technological tools, and operational costs, with the goal of supporting artists and fostering sustainable, long-term career development.

OMBUS-496: Music Licensing Plan

I developed a comprehensive music licensing plan for a fictional artist’s debut EP, outlining the strategic use of intellectual property across multiple platforms. I addressed key components such as publishing rights, royalty collection mechanisms, and licensing structures, while also considering potential challenges related to rights management, clearance processes, and revenue tracking to support effective long-term monetization and protection of the artist’s work.

OLSOC-180: PMM Music Festival Instructional Video Project

For my Project Management course, I produced a short instructional video on creating themed Spotify playlists, combining narrated instruction with a visual slideshow. I managed the project from scope definition through final delivery, incorporating team feedback, milestone tracking, and project management tools to ensure timely execution and high-quality output for submission to The PMM Music Festival.

OMBUS-250: Grassroots Regional Touring Plan

I developed a multi-city tour strategy for a fictional artist’s album promotion, spanning 11 stops from Boston to Miami. The plan included venue selection, targeted outreach to local and university media, clearly defined promotional objectives, and detailed budget projections, all designed to maximize audience growth, ticket sales, and post-tour streaming and sales performance.

OMBUS-240: Fan Funding Campaign Plan

I designed a hypothetical crowdfunding strategy for a fictional indie pop artist’s debut album, outlining structured reward tiers, promotional content, fan engagement strategies, risk management considerations, and supplemental funding opportunities through brand partnerships and grants to maximize reach and campaign effectiveness.

OMBUS-240: Hub & Spokes Touring Strategy

I developed a five-city tour plan routing from Nashville through key Midwest markets, incorporating venue research, detailed daily itineraries, sustainable touring practices, and targeted outreach strategies for both venues and fans. The plan was designed to maximize performance opportunities, strengthen audience engagement, and ensure efficient travel while prioritizing the well-being of the fictional band.

OMBUS-220: Music Venue Business Plan

For my Venue Management course, I designed a full-scale operational, marketing, and financial plan for a 200–300 capacity venue in Allston–Brighton, centered on emerging artists across multiple genres. The project encompassed concept development, audience targeting, booking strategy, marketing initiatives, ticketing, staffing, and five-year financial forecasting to support a profitable and community-focused venue.

OMBUS-110: Marketing Plan

I developed a comprehensive marketing campaign for a fictional indie pop artist’s album release and seven-city East Coast tour, incorporating target audience analysis, digital fan engagement strategies, merchandising, distribution, press outreach, radio promotion, advertising, and live promotional events. The project also included a detailed six-month timeline to align the album release, tour execution, and post-launch marketing efforts.